The Magic Code will give access to the online content and is printed on the outer wallet.
The member's pack consists of:
To access the online content just type in the unique Magic Code that can be found on the front of the wallet together with your email address.
There are 14 interactive stories that further develop the characters already encountered in the printed book. Familiar London landmarks are brought to life with animation, sound effects, pop up messages and talking text.
There are mini games that reinforce the messages. There are also larger games that encourage repeat visits as children progress through the game levels and absorb the messages. All games are controlled through simple mouse movements and finger gestures.
This London 'tube' style map represents each story and game as a 'stop' along the route, so members can track their progress through their 'journey'. The map includes illustrated scenes from around London.
The specially written song lyrics, set to well known nursery tunes, encourage children to sing along and learn by repetition.
Members get the chance to meet a group of children who will take them through their journey throughout the programme.
These child characters and their extended family and friends are deliberately set in a wide range of home situations to reflect the diversity of London's population. In this way children should find something they can identify with, which will help to engage their interest.
There are a huge range of fun balloon characters, with their special messages, that accompany the children step by step through the material, reinforcing the road safety lessons at every stage.