The Children's Traffic Club London is a fun road safety club for all London pre-schoolers.

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Join using Magic Code

Apply for your pack

Members pack

The Magic Code will give access to the online content and is printed on the outer wallet.

The member's pack consists of:

  • Story book
  • Travel diary
  • Progress log sheet
  • Stickers sheets

Get more online

To access the online content just type in the unique Magic Code that can be found on the front of the wallet together with your email address.

Interactive stories

There are 14 interactive stories that further develop the characters already encountered in the printed book. Familiar London landmarks are brought to life with animation, sound effects, pop up messages and talking text.

Fun games

There are mini games that reinforce the messages. There are also larger games that encourage repeat visits as children progress through the game levels and absorb the messages. All games are controlled through simple mouse movements and finger gestures.

Route map

This London 'tube' style map represents each story and game as a 'stop' along the route, so members can track their progress through their 'journey'. The map includes illustrated scenes from around London.

Sing alongs

The specially written song lyrics, set to well known nursery tunes, encourage children to sing along and learn by repetition.

Story characters

Members get the chance to meet a group of children who will take them through their journey throughout the programme.

These child characters and their extended family and friends are deliberately set in a wide range of home situations to reflect the diversity of London's population. In this way children should find something they can identify with, which will help to engage their interest.

Club balloons

There are a huge range of fun balloon characters, with their special messages, that accompany the children step by step through the material, reinforcing the road safety lessons at every stage.

The App

The App, available for members to download free from iTunes or Google Play, means children can play with the material when on the move and continue to reinforce the road safety messages.